Wed 28 August 2024
Our new look
Advanced Pharmacy Australia (AdPha) is the progressive voice of Australian pharmacists and technicians, built on 80 years of hospital innovation that puts people and patients first.
The new look and trading name of the Society of Hospital Pharmacists of Australia draws on the imagery of four circles, primarily representing our four values:
- People and patients first: We are all people first; every member and practitioner, each peer and our staff group. And we support each other, to support every Australian receiving care.
- Innovative and evidence-based: We use the best available scientific knowledge to inform our decisions and actions, exploring new and better ways of delivering care.
- Inclusive and collaborative: We value diversity and respect each other's perspectives, working together to achieve our common goals.
- Progressive and sustainable: While leading pharmacy and enriching care, we ensure our actions are environmentally and socially responsible.
The circles also represent the care settings our members are already practising in: hospitals, transitions of care, aged care and general practice.
And the circles provide a metaphor for proud principles of our membership: we are naturally inclusive, we are all about networks and collaboration, and we focus on the patient at the centre of everything we do.
Purple remains the predominant colour of AdPha, a nod to the history of the purple ink that is an artefact of hospital pharmacy practice.